Media Production & Content Development - Plan, coordinate, and supervise photography, videography, graphic content, interviews, and other media production activities. Develop content concepts, production schedules, and creative briefs for corporate communications, campaigns, events, and product promotions. Ensure media assets meet the Group's quality standards and brand guidelines. Coordinate coverage of corporate events, training programmes, product launches, and institutional activities. Manage the organisation, storage, and accessibility of photographs, videos, designs, and other media assets. Collaborate with designers, content creators, and other team members to deliver engaging visual and written content.
Marketing Strategy & Campaign Execution - Support the development and implementation of marketing plans aligned with the Group's business objectives. Plan and execute marketing campaigns to promote the Group's services, products, training programmes, and business units. Coordinate content calendars, campaign schedules, promotional materials, and audience engagement activities. Support lead generation, brand awareness, customer acquisition, and marketing-driven business growth. Monitor campaign performance and recommend improvements based on available data and feedback. Work with other departments to ensure marketing activities support sales, recruitment, student enrolment, and wider business development objectives.
Digital Marketing & Social Media Management - Manage and coordinate the Group's approved social media channels and digital communication platforms. Develop and publish relevant content that communicates the Group's expertise, activities, achievements, and service offerings. Maintain a consistent posting schedule and ensure timely responses to audience interactions where appropriate. Track engagement, reach, conversions, and other relevant performance indicators. Identify opportunities to improve online visibility, audience growth, and digital brand positioning. Stay informed about emerging media formats, digital marketing practices, and platform developments.
Corporate Communications & Brand Management - Support the development of corporate communications, announcements, newsletters, press materials, and institutional publications. Maintain consistency in the Group's tone of voice, visual identity, messaging, and public presentation. Coordinate communication materials for management, partners, clients, students, and other stakeholders. Ensure the Group's achievements, projects, milestones, and impact are communicated professionally. Review marketing and media materials for accuracy, quality, and alignment with approved corporate messaging. Support reputation management and ensure sensitive communications receive the appropriate internal approval before publication.
Customer Relations & Stakeholder Engagement - Support the development of communication materials that strengthen customer trust and stakeholder relationships. Collaborate with customer-facing teams to communicate service updates, respond to feedback, and promote customer engagement. Help ensure that marketing messages accurately represent the Group's products, services, and customer value proposition. Identify recurring audience questions and customer feedback that can inform content development and service improvement.
Leadership & Departmental Coordination - Coordinate day-to-day media and marketing activities and provide direction to assigned team members or contributors. Develop work plans, allocate tasks, monitor deliverables, and follow up on deadlines. Coordinate with management and other departments to align communication priorities with organisational objectives. Maintain records of ongoing campaigns, production activities, marketing deliverables, and departmental performance. Identify workflow challenges and recommend improvements to departmental efficiency. Provide periodic reports on activities, achievements, challenges, and proposed next steps.
Key Performance Indicators (KPIs) - Performance will be assessed against agreed targets across the following areas: Content and media delivery: Timely production and publication of approved content, quality of deliverables, and adherence to brand standards. Marketing performance: Campaign execution, audience reach, engagement, lead generation, and contribution to relevant business objectives. Brand consistency: Accuracy and consistency of corporate messaging and visual identity across communication channels. Digital presence: Content calendar compliance, channel growth, engagement quality, and performance reporting. Leadership and coordination: Task completion, team coordination, adherence to deadlines, and effectiveness of departmental workflows. Customer and stakeholder communication: Responsiveness, communication quality, and support for positive stakeholder engagement. Reporting and accountability: Timely submission of performance reports, documentation of activities, and implementation of agreed improvements. Specific targets will be established in consultation with management and aligned with the Group's marketing strategy and available resources.
